Sandy D. Jap

Marketing professor at Emory University, book author, and B2B expert

Sandy Jap specializes in B2B strategy, particularly strategic partnering, multichannel management, channel and retailing strategy and going-to-market, commercialization issues.  She is a former faculty member of the MIT Sloan School of Management, the Wharton School, and her books include Partnering with the Frenemy and A Field Guide to Channel Strategy.  In 2016, she received a Lifetime Achievement Award from the American Marketing Association (AMA) Interorganizational Special Interest Group (IOSIG) for her long-term contributions and service to the academy and profession as well as her sustained record of research excellence.