Business Education | Teaching

Business Education

Sandy has taught a variety of courses at every level: MBA , executive MBA , corporate, and undergraduate programs  as well as PhD seminars.

Her course offerings have ranged from the marketing core class to digital media, marketing strategy, retailing, CRM, and even field work classes on marketing analytics.

Her longstanding course offering is Marketing Channel Strategy, which is fundamentally about the firm's commercialization process:  how to go to market, whether through retailers, distributors, or other intermediaries.  She has taught this course on an invited basis at numerous schools and corporations and also offers customized programs on strategic partnering, customer service, as well as retailing and B2B strategy to executive audiences.