Sandy D. Jap | Biography


Sandy Jap is the author of Partnering with the Frenemy, a book on the dark side of business relationships and A Field Guide to Channel Strategy, a how-to book on going to market strategy. She holds the Sarah Beth Brown Endowed Professorship of Marketing Chair at the Goizueta Business School at Emory University. In 2010 she co-launched the Marketing Analytics Center, and is a former faculty member at the MIT Sloan School of Management and the Wharton School.  She is an expert on business-to-business management, channels of distribution, and go-to-market strategies. In 2016, she was named a fellow at the Institute for Business Markets (ISBM) at the Pennsylvania State University and received a Lifetime Achievement Award from the American Marketing Association (AMA) Interorganizational Special Interest Group (IOSIG) for her long-term contributions and service to the academy and profession as well as her sustained record of research excellence.