Sandy D. Jap


In 2016 Sandy was awarded a Lifetime Achievement Award from the American Marketing Association (AMA) Interorganizational Special Interest Group (IOSIG) for her long-term contributions and impact on the discipline and research excellence. Her work has received significant attention from the academic community and the marketplace, and her recent books Partnering with the Frenemy and A Field Guide to Channel Strategy are gaining increasing attention and influence. She is an editorial board member at leading marketing journals and her work appears in a variety of books.

Sandy Jap has been a member of the marketing faculty at Emory University since 2001. Her research centers on the development of organizational relationships, go-to-market strategies, and e-procurement. Her current focus is the development of decision support systems for multichannel sales attribution and media optimization as well as resource allocation for partnership management.

She is a co-founder of the Emory Marketing Analytics Center (MAC) and began her career on the faculty at the Sloan School of Management at the Massachusetts Institute of Technology.  She has been a Visiting Associate Faculty member at the Wharton School at the University of Pennsylvania. She teaches channel strategy and retailing management for MBA, executive, and undergraduate programs, and the marketing strategy seminar in the PhD program. She received her PhD from the University of Florida (Go Gators!) and enjoys life with her kids. Tennis, red wine, and Cape Cod summers come in a very close second.

Sandy is also a visible leader in the marketing discipline, having served on the American Marketing Association's (AMA) Academic Council from 2008 until her completed terms as the Council President in 2014, and Past President in 2015. She is currently an AMA Board Member and the Chairperson of AMA's Foundation, which encourages giving excellence and investing in the discipline's diversity and social efforts.