Sep 20, 2013
Sandy Jap, Emory University
In today's competitive marketplace, it is virtually impossible for firms to create and deliver customer value entirely on their own. We often must rely on other firms for strategic manufacturing, distribution, sales, and digital capabilities. Firms who have entered into such collaborations have discovered that motivating and managing a partnership or alliance successfully over time is not for the faint at heart. In this session, we will examine key alliances such as those of Google, Samsung, and Apple, to discover the crucial drivers and incentives for alliance success. The emphasis will be on application to one's own firm and industry.