Sandy D. Jap

Sarah Beth Brown Endowed Professor of Marketing at Emory University, book author, and B2B expert

Sandy Jap specializes in B2B strategy, particularly strategic partnering, multichannel management, channel and retailing strategy.  She was previously on the faculty at MIT's Sloan School of Management and the Wharton School of the University of Pennsylvania. Her books include Partnering with the Frenemy and A Field Guide to Channel Strategy, both of which are how-to books on go-to-market strategies. She has received numerous research and lifetime achievement awards for her sustained research excellence and service contributions. She is a fellow of the American Marketing Association, Marketing Science Institute, Institute for the Study of Business Markets at the Pennsylvania State University, and the Direct Selling Education Foundation. She is an advisory board member of the Marketing Science Institute and Marketing Letters. Her PhD is from the University of Florida (Go Gators!).