Sarah Beth Brown Endowed Professor of Marketing at Emory University, book author, and B2B expert
Sandy Jap specializes in B2B strategy, particularly strategic partnering, multichannel management, channel and retailing strategy and going-to-market, commercialization issues. She is a former faculty member of the MIT Sloan School of Management, the Wharton School, and her books include Partnering with the Frenemy and A Field Guide to Channel Strategy. In 2010 she co-launched the Marketing Analytics Center, now a key strategic focus of the Goizueta Business School. In 2016, she was named a fellow at the Institute for Business Markets (ISBM) at the Pennsylvania State University and received a Lifetime Achievement Award from the American Marketing Association (AMA) Interorganizational Special Interest Group (IOSIG) for her long-term contributions and service to the academy and profession as well as her sustained record of research excellence.