RESEARCH

 

Sandy Jap is a behavioral theorist - she draws on a wide range of disciplines such as marketing, social psychology, economics, organizational theory, and strategy to inform business management issues. Her research is multimethod, spanning survey methodologies, secondary datasets and lab and field experiments.

Her work has involved thousands of managers and executives from organizations all around the world, and virtually every industry. She is fundamentally concerned with why some collaborative relationships can grow the pie for everyone involved, while others devolve and leave lasting scars. Her work spans numerous industries including agricultural, automotive, chemical, consumer packaged goods, high technology, petroleum, the military, and many more.

Sandy's latest research efforts investigate social media selling strategies. Click here for a recent interview of her findings. If you would like to learn more about this work or how to participate in these studies, contact her directly.